When you need to understand your market and target your customers more effectively, there is no substitute for accurate, detailed data about your customers' attributes and behavior — and there's only one way to gather that information: extensive research, data analytics, and campaign analysis.
As a leader in direct marketing research and campaign analysis for more than 30 years, Protocol delivers unparalleled analytics capabilities to clients in every sector of the business spectrum. Our methods produce simple solutions to even the most complex challenges.
Through our extensive experience, we have encountered a wide range of marketing challenges, some of which are listed at the bottom of the page, and we have invariably produced the ideal solution for each scenario. This has endowed Protocol with a deep base of knowledge about research and analytics techniques and applications.
Advanced strategic insights and campaign analysis that put you in touch with your customers.
We know that even with the most sophisticated research tools, data is meaningless unless you first know your customers. So to help our clients better understand the markets they're trying to reach, we combine our experience with precise customer insights and campaign analysis to polish the data we collect into actionable market knowledge and applicable recommendations.
Protocol can help you build an extensive database of customer data and provide you with the analytical insights to maximize your ability to convert that data into smart marketing decisions. Then we perform detailed campaign analysis to help you learn about what works with your target market, so you can refine your efforts and build upon success.
We start our analytical process by first identifying what your specific goals and objectives are. Then we enhance the initial data set by gathering all the client data attributes necessary, applying metadata such as demographics and geographics, and then appending data from sources such as credit bureaus. Once the data is prepared, the analytics process is about providing actionable business insights. We do that by developing and quantifying predictive and regression models, through cluster analysis and more, using tools such as SAS/SPSS, Alterian, Oracle, etc. Based on the results of the applications, metrics are defined to optimize ROI, LTV, and other yield management measurements. Marketing programs can then be developed based on these metrics, which can be self-rejuvenating based on the results of campaigns applied against them.
Our analytics professionals can build you a customer life-cycle road map that guides you to predictable returns on your marketing investment through business insights, predictive modeling, performance measurement, and strategy and risk management. Each brand-specific lifecycle model will identify high-value customers, optimize sequencing for up-sell/cross-sell, and anticipate customer churn.
The deployment of predictive analytics will:
* Analyze customers and shift resources to the highest lifetime value opportunities
* Identify key marketing drivers and build test-and-learn methodologies to increase yields
* Develop and integrate up-sell strategies into customer life-cycle management programs
* Reduce customer defections by anticipating and eliminating churn drivers
* Enable timely and effective decision making with dashboard and alert reporting
Protocol offers advanced research and analytics services
We specialize in research solutions to enhance your data analytics and provide insight on psychographics, behavior, perceptions, and trends, including:
* Customer Satisfaction Surveys
* Focus Groups
* Online Research
* Customized Product/Service Market Research
* New Product Development Surveys and Analysis
As a leader in direct marketing research and campaign analysis for more than 30 years, Protocol delivers unparalleled analytics capabilities to clients in every sector of the business spectrum. Our methods produce simple solutions to even the most complex challenges.
Through our extensive experience, we have encountered a wide range of marketing challenges, some of which are listed at the bottom of the page, and we have invariably produced the ideal solution for each scenario. This has endowed Protocol with a deep base of knowledge about research and analytics techniques and applications.
Advanced strategic insights and campaign analysis that put you in touch with your customers.
We know that even with the most sophisticated research tools, data is meaningless unless you first know your customers. So to help our clients better understand the markets they're trying to reach, we combine our experience with precise customer insights and campaign analysis to polish the data we collect into actionable market knowledge and applicable recommendations.
Protocol can help you build an extensive database of customer data and provide you with the analytical insights to maximize your ability to convert that data into smart marketing decisions. Then we perform detailed campaign analysis to help you learn about what works with your target market, so you can refine your efforts and build upon success.
We start our analytical process by first identifying what your specific goals and objectives are. Then we enhance the initial data set by gathering all the client data attributes necessary, applying metadata such as demographics and geographics, and then appending data from sources such as credit bureaus. Once the data is prepared, the analytics process is about providing actionable business insights. We do that by developing and quantifying predictive and regression models, through cluster analysis and more, using tools such as SAS/SPSS, Alterian, Oracle, etc. Based on the results of the applications, metrics are defined to optimize ROI, LTV, and other yield management measurements. Marketing programs can then be developed based on these metrics, which can be self-rejuvenating based on the results of campaigns applied against them.
Our analytics professionals can build you a customer life-cycle road map that guides you to predictable returns on your marketing investment through business insights, predictive modeling, performance measurement, and strategy and risk management. Each brand-specific lifecycle model will identify high-value customers, optimize sequencing for up-sell/cross-sell, and anticipate customer churn.
The deployment of predictive analytics will:
* Analyze customers and shift resources to the highest lifetime value opportunities
* Identify key marketing drivers and build test-and-learn methodologies to increase yields
* Develop and integrate up-sell strategies into customer life-cycle management programs
* Reduce customer defections by anticipating and eliminating churn drivers
* Enable timely and effective decision making with dashboard and alert reporting
Protocol offers advanced research and analytics services
We specialize in research solutions to enhance your data analytics and provide insight on psychographics, behavior, perceptions, and trends, including:
* Customer Satisfaction Surveys
* Focus Groups
* Online Research
* Customized Product/Service Market Research
* New Product Development Surveys and Analysis
Ciljevi vođenja e-marketing kampanje su jedinstvena ponuda turističke baze podataka Teleneta, specijalizacija turističke agencije i vođenje ciljne e-marketing kampanje u cilju prosledjivanja informacija klijenata koji zele neki od turistickih aranzmana vezanih za letovanje ... 
Bez obzira da li jer reč o prodaji kataloga, usluzi direktne pošte, DRTV, email kampanji, faks uslugama, štampi, radiju, tekst porukama, voicemail-u ili web sajtu, postignite bolje rezultate za svaki dolazni poziv korišćenjem cross-selling i upselling telemarketinga ... 
Promotivna akcija kako dobiti besplatni website turistickog objekta traje do kraja 2012. god i ukljucuje oglasavanje u dva CRS-a (www.booking-hotels.biz i www.telenetholidays.com), sa besplatnim koriscenjem usluga oglasavanja max 1 vesti mesecno u trajanju od 7 dana ...
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