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Database Marketing, Digital Printing, Fulfillment & Mailing Services

At Protocol, we leverage data as the key driver of all our direct marketing solution offerings. Our unique expertise and capabilities in data analytics and database marketing programs, coupled with our extensive direct mail and e-marketing services provide our clients with integrated direct marketing programs that increase ROI.

Unlike other companies that can only provide limited direct mail services, Protocol offers a complete suite of data and production services, including data analytics, database marketing, data processing, printing, letter shop, and mailing services.

Our integrated client support structure ensures industry-leading service and quality at every step of the process, from the initial consultation to the building of your database to database-driven campaign execution across all channels to the review and implementation of campaign results.
A proven partner with advanced database marketing capabilities

Protocol's PrecisionStudio database solution offering, powered by Alterian, is the platform we use to build comprehensive databases that can serve as the foundation for all your direct marketing and e-marketing campaigns. This platform allows us to draw data from multiple sources to help model ideal prospects to help you target the right customers with the right messages at exactly the right time.

Benefits of the PrecisionStudio database include:

  * Speed and flexibility to develop ad hoc, "train-of-thought" analysis of anything against anything
  * Dramatic reductions in query and analysis times, which greatly increase productivity, lower running costs, and increase staff motivation
  * Low setup cost and risk, due to ease of implementation and integration with existing business processes and systems
  * Easy to adapt, or extend, to match evolving business requirements

PrecisionStudio offers the following capabilities:

  * Data integration technology that can import and export in a variety of formats.
  * Rapid loading of data processes that can be automated and can include data engineering to build derived or recoded data elements
  * Interactive analytical reporting tools that allow you to use the traditional world of "rows and columns" reporting
  * Expandable and customizable reporting that can instantly add new metrics, dimensions, and formats
  * Metadata management layers to allow reports to be easily managed and reused across multiple databases
  * Report workspaces to provide a flexible and secure method of partitioning sets of reports, dimensions, measures, and engine data for specific users, groups, and databases
  * Component-based report development functionality with visual layout capabilities to allow reports to be saved and reused, making it easy to deploy multiple reports with consistent layouts and formats rapidly in a visual development environment
  * Sophisticated charting and graphing to provide a range of options for visualizing data
  * Flexible reporting output options
  * Report security controls to manage the deployment of reports to selected users
  * Business reporting functionality leveraging the software platform from Actuate, a global leader in enterprise reporting applications
  * Increased productivity utilizing list selection and fulfillment, customer segmentation, customer product profiling, profitability analysis, retention analysis, response analysis, fraud analysis, data auditing, data preparation and scoring, management reporting, and exploratory analysis

In addition, because we handle the entire direct mail production process, including data processing, printing, letter shop, and mailing services, we can help you implement a complete, end-to-end database marketing program quickly and seamlessly.

From scrubbing your list to designing and producing printed materials to mailing the packages, our proven data processing capabilities, integrated resources, and strategic approach take the guesswork out of direct marketing.
Outstanding results begin with outstanding expertise

Successful direct marketing campaigns depend not only on targeting the right prospects and presenting them with the right offer to compel them to act, but also on creating a positive impression with high-quality printing, accurate fulfillment, and timely mailing services that reflect well on your business.

At Protocol, we excel at all phases of the direct marketing process, and our results speak for themselves. Dozens of blue-chip clients count on Protocol for effective solutions to their database marketing and direct mail services needs—and you can too.

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